I wonder how a $100,000 Lincoln Coupe would sell in this market?
MSRP for the highest priced 2026 Mustang in a dealership is $80,000+
Playing in six figure land is competing against brands and models that have a lot of history.
Benz, BMW, Lexus and more
As to Super Coupes like the McLaren, which is a seven figure car. That dream would be in a pipe for the current Ford management team. Unless you are thinking about a next version Ford GT.
Low production sports cars are not what Ford Motor Company is currently about. The exception is the Ford GT of recent years. And this serious 6 figure car was built in Canada by a private company under contract. Ford builds a thousand or so copies and stops for a time. There is a race only version (Ford GT IV) that will be sold for 7 figures. Overall this model has some history. A Lincoln coupe does not have the same.
Ford has already gone down the road of limited production coupes sold at the dealerships in the old LM Sales Division - Pantera, imported Capri, Probe, Merkur. The results were disappointing to say the least.
But I guess dreaming doesn't cost that much.
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