Lexus and Lincoln will both bring to market what seems to be the exact formula for success. We predict which will do better and explain why the vehicle itself is just part of the answer.
The compact luxury crossover market in the US is about to get more crowded. Late last year both Lincoln with its all-new MKC , and Lexus with its all-new NX attempted to muscle in on the segment that BMW’s X3, and Mercedes GLK have established. Actually, the 1998 Lexus RX 300 created the whole thing back a few car-generations ago, but then grew itself out of the compact crossover segment and became sort of mid-sized and also premium-priced. It was a good move for Lexus. The RX 350 and its hybrid version now sell at about three times the rate of the BMW X3. However, the market for vehicles just a bit smaller is about to explode. Both Lexus and Lincoln plan to play hardball to capture some of the sales.
