Nautilus 2024 Demographics of Buyers

[elsloan1]

I am 66, been buying Lincoln’s since 1998, so I must like the brand. Is our 5th since 2012.

 

[glennmast]

I am 47. I currently have a 2015 GMC Canyon crew cab. I have only ever owned Ford and GM vehicles and never a luxury vehicle. I generally keep my cars for 8 to 10 years. I try to keep the car twice as long as it took to pay for it. I do buy new because I live in Florida and buying used is so sketchy with all of the flooding. You just don’t know how people take care of them and salt water is car death. I work at a hospital that is 15 miles from my house so I commute about 30 miles a day for work which with traffic on I95 can take 30 to 45 minutes each way. I managed to save up some money working overtime during Covid so I think I am going to get my first luxury vehicle since I spend a lot of time in it parked on the interstate. I am looking at a Hybrid Reserve 3 in red with the black package with the chalet interior. The 30MPG is amazing. It will be a big purchase for me so I am very cautious. The tech looks so cool. I have never even had GPS in a car so this is going to be a big and expensive change and I have to admit I am very nervous about all of the problems people are having with the tech in new vehicles. I don’t think any car manufacturer is immune from tech issues at this point. But from what I can tell everyone has had a positive experience with Lincoln even when it means having it bought back by FMC. I am going to wait for the 2025 just to give them a little more time to get things working. I can’t go without a car so I don’t have the ability to be at the dealership having things fixed.

 

[hinckley]

I am looking at a Hybrid Reserve 3 in red with the black package with the chalet interior.

I think that chalet is a Black Label only interior. I have it and think it's absolutely beautiful. Very classy, high-end looking imo. But it's impossible to intellectually justify paying the Black Label price for that interior. So I didn't try. I loved it and listened to my heart.

 

[glennmast]

I think that chalet is a Black Label only interior. I have it and think it's absolutely beautiful. Very classy, high-end looking imo. But it's impossible to intellectually justify paying the Black Label price for that interior. So I didn't try. I loved it and listened to my heart.

You are correct. It is smoked truffle in the reserve and chalet in the black label. The pics look the similar but there must be a difference. Sometimes pics don’t really show the color differences that well.

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[swindler]

You are correct. It is smoked truffle in the reserve and chalet in the black label. The pics look the similar but there must be a difference. Sometimes pics don’t really show the color differences that well.

Chalet is much more white.

 

[ZonaZooKeeper]

I have the smoked truffle and it is a light grey/beige color. I love it. I also love the chalet color, but people say it's hard to clean and color from their jeans rub off on the white color.

 

[gooberpeas0911]

I have the smoked truffle and it is a light grey/beige color. I love it. I also love the chalet color, but people say it's hard to clean and color from their jeans rub off on the white color.

I've had bigger issues with leather belt transfer on the seatbacks on every car I've had with lighter colored interiors. Doesn't matter if it's gray, beige, or white. And not specific to Lincoln.

I've had good luck getting jeans rub removed with regular leather cleaning - I do it when I vacuum the car out each month and it adds an extra 5-10 minutes and always comes out. I also try to not wear jeans on days it's going to rain. I've found wet jeans transfer more dye.

Net/net the Chalet interior isn't any better or worse to keep clean than the Gray in my '21 Nautilus or the Truffle in my '20 Corsair was.

In full disclosure - I love the Black/Blue interior. I wish they had come up with a Black Label 'nautical' theme incorporating white and blue.

edit: On topic - I'm 46. I drove predominantly GM as daily drivers and Mazda as fun cars up until 2019.

 

[LoriC]

62, Marketing Director - Security Services. Love technology and the infotainment screen had me hooked at first sight. Also been a Lincoln owner for many years, 2 Town Cars, 2 Navigators, 1 MKX and now the Nautilus.

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[gfdublin]

I'm a tech of sorts. In my last 10 years working, I helped to complete and then was the director of an offshore captive program for the purpose of self-insuring the Medical Malpractice risk at a Large Medical Center in central Ohio. It was our own insurance company, if you will. My background is insurance with motor sports as a hobby. Imagine practicing risk management and yet driving road courses like Mid Ohio, (at speed or coaching/ teaching). I'm retired too, turned 75 this last March 2025

I had a strong suspicion that there were a lot of engineers on the board. The answers are always direct, on point, and laid out the way an engineer might think.

I searched for and found this board, I did not come from FB although I have an account there, I visit once a month or so.

@angore @swindler I suspected you two were engineers and angore when I guessed you might be a software engineer I was right on. Loved it: "eloquence of implementation" . LOL In my last job at Ohio State, I reported directly to a Board but administratively to General Counsel of the Medical Center. I could have used that phrase on several occasions during those years given our sometimes unique ways to hand off or retain risk.

I have known a number of engineers over my life and made friends among their ranks. I can say that they do not all, as a group, understand or appreciate humor, which is a mainstay for mental health. But, I'll try a little less color in my posts and stick with a mono style that won't offend, or so I hope. ;-)

Thanks for directing me to this area.

 

[demark1]

I can see the '24 skewing ages lower, as my '21, while very nice, looks more like classic Lincoln elegant than elegant+really cool. The '24+ is truly a distinctive and modern exterior, breathtaking even. But I have enough problems with setting up phone as a key and connecting various cell phones on my '21, often needing to pair multiple times and fiddle with bluetooth manually (.vs the sync app that pops up). I now use Android Auto but no POIs display like my old nav, Alexa cannot make phone calls (it is supposed to, etc. but says I need to set my phone number in the app?). Until there is true AI that can do what i want "show Italian restaurants in the next 40 miles that are less than 10 minute detour on my route" I still don't like the tech interface.
So unless the '24 has a much smarter tech interface and it is highly reliable and voice-based, I am not there yet with tech, if my '21 (newest car I own). I know it has google-based interface built in, so maybe it has gotten there (haven't tried), but the '21 tech, while nice, is not yet integrated or smart enough for me, mostly around en-route questions.

 

[angore]

I love satire, the irony of things, and a realist
I worked in corporate R&D so fully understand issues with defect ridden products and management. One minute it is "get it out the door" and later "why did this happen".

 

[olderbudweiser]

I love satire, the irony of things, and a realist
I worked in corporate R&D so fully understand issues with defect ridden products and management. One minute it is "get it out the door" and later "why did this happen".

Yup, get it out the door and signed off. I watched, we had vehicles at Roush, door panels were pulled off and insulation was shoved it every nook and corner. In the trunk over wheel wells.
There was a management drive coming up all the way to VP;s. Needed to make a good impression on how quiet our cars are. Obviously no production vehicles got this insulation, but were they quiet.
Smiling faces all around.
Pats on the back, job well done!!

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[ntotrr]

I'm 65, been retired for eight years. I was a QA manager for a software company. In my youngers days I characterized Lincoln as an old man's car. Now that I'm in that club, I purchased one. However, if I was decades younger, the Nautilus would appeal to me. Lincoln is far past being an old man's car.

 

[MattMacMan]

Im 34, and burning the candle from both ends. Im a full time B-52 Aircraft Mechanic, been wrenching on it for the last 14 years. And Im also a Ford Service Advisor full time as well. I have only ever owned Fords and really wanted a Lincoln. Wife loved my Nautilus (2023 Black Label) so much we saved up and got her a 2024 Lincoln Corsair Reserve II. We still have our 2016 Fusion Titanium AWD and 2016 Focus SEL as well.

 

[swindler]

Ha, I am a wee bit older and also a retired engineer but typically avoid too much tech in cars and hold on cars for a least 150k. But buying the hybrid first year out was a real change for me.

64
Retired
Engineer
Techie

I'm a Xerox copy of everyone else.

@angore @swindler I suspected you two were engineers...

Good guesses!

 

[gfdublin]

I have the smoked truffle and it is a light grey/beige color. I love it. I also love the chalet color, but people say it's hard to clean and color from their jeans rub off on the white color.

I picked mine because of the smoked truffle. I did not want another all black interior. Unfortunately, the only 2024 they had with Truffle was the Infinite Black Met. I bought the 2024 new after the 2025s came out; a move to get a new car, while still saving some money. High maintenance issues with black but I am starting to like the color. I wish I could go through a brush car wash though. Touchless is only so-so and hand washing is a job these days.

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[jhockema]

Well uh... I'm 28, I work in multifamily/corporate housing. Management information systems.

Bought my first new Lincoln when I was 29; I’m 46 now.

 

[jhockema]

46, Consultsnt

 

[LHB]

85 … 5th Lincoln ( 2 Mark8s, 2 Navigators, now ‘24 Nautilus Black Label)
Retired: RCA(11yr): Computer Service Rep., Site Leader, District Engineer, Area Mgr, District Mgr; Sperry Univac/Unisys(17yr): Southern Operations Technical & Material Control Systems Specialist, Branch Data Entry, Comm&Terminal & SBS Group Mgr, Customer Education (System 80 Instructor, UNIX Instructor, Oracle Version 5 Instructor): Oracle(18yr): Associate Instructor, Instructor, Sr. Instructor, Principal Instructor, Sr. Principal Instructor (V2&3 SQL Forms, SQL Plus, V2 SQL Reports, Database Versions 6 - 10 DBA, Tuning, Backup&Recovery, RMAN, Streams)