MSRP and dealer markup

[Lada]

Is your Lincoln dealer charging over MSRP to order a Corsair or to buy one off the lot, and calling it "market adjustment?" My dealer refuses to waive the added $1000 to order a Lincoln or the extra $3000 to buy one off the lot.

 

[Action]

That is because of supply and demand.
Vehicles (and many other things) are in short supply. Because of that a dealer (or sellers of other things) increases the selling price. Mostly because if you won't pay that price someone else will.
The dealership HAS to supply the MSRP and the window sticker because of federal law. However there is no law stating they can not charge more than that as long as it is disclosed.

The new car auto market has been here before. And because of current inflation many other products and services are increasing.

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[JEEPGRADY]

Bought my 22 Standard several weeks ago. Paid MSRP. Lincoln incentives was 1000 rebate and 0% financing. No complaints here.

 

[Pabaldeagle]

Shop shop shop. I started shopping back in April '21 and was planning to test drive the GT before buying (none were available). I had contacted five dealers and when one finally returned my call in June and asked if I'd agreed to $6000 over asking, I contacted the one (three hours away) who'd offered MSRP and quickly agreed. I ordered in July '21 with delivery in October '21. They'd already added $3000 dealer markup to the window sticker when it was on the lot (for less than 24 hours - which I didn't pay), but I assume it was just to show consistency with their plans to charge over MSRP. I also was stern saying I did not want any "Anti-theft" parts markings, paint treatment, etc.. or other dealer scam price pads well in advance so the time on the lot (which was long drive from home) was not wasted tussling over price. The ones on the lot today seem loaded with extras (20" wheels) and are all over $62K

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[Black Label]

I posted a thread in the Navigator forum, since this site has no other place I can post it, with an article that talks about this and how the Ford CEO says they will crack down on dealers that are doing this by reducing their allocation. Lol, yeah, sure they will.

ford-cracking-down-3-6-billion-dealer-markups.amp

 

[Action]

I saw that article and it seemed to be focused on electric vehicles.

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[Black Label]

I saw that article and it seemed to be focused on electric vehicles.

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Well, that shows you how much I pay attention to electric vehicles and what an F-150 Lightning is. Lol. Thanks for the correction.

I can't believe anyone needs or wants a vehicle bad enough to pay over MSRP. Sucker born every day. Just like I don't feel sorry for people who send money to televangelists.

 

[heywardjr]

Is your Lincoln dealer charging over MSRP to order a Corsair or to buy one off the lot, and calling it "market adjustment?" My dealer refuses to waive the added $1000 to order a Lincoln or the extra $3000 to buy one off the lot.

Go elsewhere. That is a total rip off. I ordered on Dec 2nd, got delivery a few weeks ago and Lincoln kicked in a $1000 rebate because of customer loyalty (I've been buying Ford/Lincoln cars for 30 years), I got several thousand off MSRP for using the Ford X-Plan. I got zero percent financing for 36 months and they even gave me X-Plan discount on 5 year maintenance plan which was significantly less than the 5 year plan for my 2016 Ford Fusion Hybrid. I got X-Plan because I retired from IBM and Ford is a buyer of IBM technology. You can get X-Plan yourself by joining the Mustang Club. It's $25 to join or something small like that and you can get an X-Plan Pin. Here is the URL

I'd suggest looking at another dealer as yours seems to be taking advantage. Ted Britt Ford has been a great dealer to work with since 1992 when I moved to the Northern Virginia area. No scams. I was in and out of the dealer with my new car in less than 1-1/2 hours. It was incredibly smooth and completely professional.

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[HBcorsair]

Just before Thanksgiving, I was able to get GT on X-plan. I had been going around with several dealers & no one would budge on price until this one - perhaps an end of the month numbers thing.

 

[NJRonbo]

Just bought a Corsair GT two weeks ago. Paid MSRP. There was a $750 rebate advertised at the time. I got 0.9% financing due to a great credit score.

I went with the Corsair because there weren't any markups being done.

 

[C Krohn]

This has been going on for many years. I bought a new '65 Mustang 3 days after they were introduced. I paid MSRP, but many buyers were paying more.

 

[Lada]

Is your Lincoln dealer charging over MSRP to order a Corsair or to buy one off the lot, and calling it "market adjustment?" My dealer refuses to waive the added $1000 to order a Lincoln or the extra $3000 to buy one off the lot.

Thank you all for your input. I did contact other Lincoln dealers in southern California. Norm Reeves Lincoln in Cerritos is ordering a beautiful Elite blue Corsair Reserve for me without any market adjustment mark up, no dealer add ons, and no deposit. They also promised not to sell it to someone else when it comes in.

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[HBcorsair]

Very good - Caruso was my dealer. It did take almost 5 weeks to get here from Kentucky

 

[LinkedMe]

Go elsewhere. That is a total rip off. I ordered on Dec 2nd, got delivery a few weeks ago and Lincoln kicked in a $1000 rebate because of customer loyalty (I've been buying Ford/Lincoln cars for 30 years), I got several thousand off MSRP for using the Ford X-Plan. I got zero percent financing for 36 months and they even gave me X-Plan discount on 5 year maintenance plan which was significantly less than the 5 year plan for my 2016 Ford Fusion Hybrid. I got X-Plan because I retired from IBM and Ford is a buyer of IBM technology. You can get X-Plan yourself by joining the Mustang Club. It's $25 to join or something small like that and you can get an X-Plan Pin. Here is the URL

I'd suggest looking at another dealer as yours seems to be taking advantage. Ted Britt Ford has been a great dealer to work with since 1992 when I moved to the Northern Virginia area. No scams. I was in and out of the dealer with my new car in less than 1-1/2 hours. It was incredibly smooth and completely professional.

Another option to get X-Plan is own 100 shares of Ford for minimum of 6 months

 

[Action]

Join LCOC for 90 days

X Plan - OLD - Lincoln & Continental Owners Club

lcoc.org

X Plan - Lincoln & Continental Owners Club

lcoc.org

Action

 

[heywardjr]

Thank you all for your input. I did contact other Lincoln dealers in southern California. Norm Reeves Lincoln in Cerritos is ordering a beautiful Elite blue Corsair Reserve for me without any market adjustment mark up, no dealer add ons, and no deposit. They also promised not to sell it to someone else when it comes in.

Perfect! That is the way it should be. I know that Lincoln/Ford executives are looking into some ways of influencing dealers not to charge more than MSRP and not seems to be working on the ones that have large sales volume. It's all about the money. It's all about the dealer relationship and status with Ford. My dealer, Ted Britt Ford Lincoln of Chantilly (and Fairfax, VA) has been stellar, always treated me in the best way, and has always delivered what they said they would do. Their service department is fantastic, too. I even liked their finance guy (which is hard to do with most dealers as they are the ones that put the pressure on at the end).

Good luck. You will love love love the GT. It's incredible. Today, I drove to Costco and parked way far from the other cars. When I came out there were 4 guys looking at my car and peaking inside and I could hear them saying comments like awesome and cool looking. Loved that. When I got near the lights welcomes me and they jumped back surprised . They loved the look and the lights and one got inside to check out the seats. They all said they would buy the car in the future when they are looking. They drive older BMWs, Mercedes (old and beat up piece of crap), and an old Toyota. I gave them my dealer contact number. Similar thing happened the first week after picking cup the car and a lady was looking at my car (she had an older model Lincoln). Again, the compliments were great. I notice on YouTube and in car magazine prints, all the reviews are incredible. You will do great. Just hang tight, be patient, and watch the process evolve. It flew by for me and gave me time to sell both cars I had. I wish you well.

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[MarcP]

Thank you all for your input. I did contact other Lincoln dealers in southern California. Norm Reeves Lincoln in Cerritos is ordering a beautiful Elite blue Corsair Reserve for me without any market adjustment mark up, no dealer add ons, and no deposit. They also promised not to sell it to someone else when it comes in.

We bought our GT from Norm Reeves In November with no markup. Great dealer by the way.

 

[markupsorg]

we are tracking Lincoln Markups over at www.markups.org

 

[RedHoncho]

My dealer is a Black Label Lincoln dealer. I was wanting to purchase a fully loaded Reserve from the lot. The dealer wouldn't give me Z plan pricing. They would only honor Z plan on customer order vehicles so I left. They were not marking up vehicles but were asking sticker price on all their in stock inventory of new vehicles. At that time there were very few new vehicles on the lot and a slightly larger inventory of used vehicles.

I went home and did some more research on Lincoln's site and decided to order a Corsair GT. The dealer asked that I put down a $500 refundable deposit and sign a document stating the vehicle was being ordered by a customer and wasn't a dealer order. I ordered on July 7 and received it on September 30.

 

[Action]

I went home and did some more research on Lincoln's site and decided to order a Corsair GT. The dealer asked that I put down a $500 refundable deposit and sign a document stating the vehicle was being ordered by a customer and wasn't a dealer order. I ordered on July 7 and received it on September 30.

That's interesting. I worked for the company a long time ago. And NOT in the sales division, the old Parts and Service Division. Back then I would listen to dealers complain about the ordering priorities. The company treated a dealer stock order differently than a sold unit for a specific customer. The dealer would get pressure to order so many units of each model based on some metrics by the Sales Division rep. It was a carrot and stick thing because the Sales Division rep could expedite things on a customer order which from time to time was needed. But the dealer had to play ball on inventory unit quotas.

Pricing fit in there as well because when a customer unit was sold, that sale date was everything. Including rebates and other incentives. For plans, it was a little more complex but of a dealer sold a car out of inventory on a "plan" sale, they may not be able to replace that unit with a stock order. When a car line is hot, that can hurt. Selling a to be built unit for a lot lower is one thing. Selling out of inventory and not getting a replacement any time soon or never would eat into the bottom line.

You special order a unit on a popular car line, that may not get counted to the allotment for that car line. If you back out it is a win for the dealer. They have a popular car already built on the lot. It likely will reduce the allotment. But at that point they don't care. You finish the sale it just boosts the unit count for the dealership.

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