how to go about the process and dealing on price for the build i know exactly what i want thats main reason for the build as i cannot find one have been researching for months all reviews etc and want what i want nearly pulled trigger on genisis gv 80 but just like the aviator better for my needs thanks for reply
Hi aligator. For those who are not in a hurry and/or need it today/this week, I always recommend factory ordering your new vehicle. In that way, you can get exactly what you want, in the color you want, with all the features and options you want, with no extra frills that you had to settle for because it was "almost exactly what I wanted".
By factory ordering, you also get a brand new, fresh off the assembly line vehicle, made just for you. It has not been sitting on the Dealers lot for who knows how long, and has not been test driven by God knows who and their ice cream covered kids...lol
Concerning pricing: As Corsart mentioned, start off by acquainting yourself with the vehicle on the Lincoln.com website. Use the "Build your own" shopping tool to get the MSRP on your desired vehicle.
Then use sites like Edmunds.com, KBB.com etc. to find out the Invoice and average purchase/transaction prices for new Aviator purchases in your area.
Also, sign up for a brochure on the Lincoln.com website. Lincoln will sometimes include a personal cash offer voucher with brochure requests. It is a nice added rebate/incentive that can still be used with any other publicly available rebates and incentive cash offers. I received one for $750 in my brochure request when I was shopping for my 2018 MKZ.
Just keep in mind getting a personal cash offer is the luck of the draw. You may get one with the requested brochure, you may not.
And keep in mind that any Factory Incentives and Rebates come from Lincoln/Ford. So to your advantage, they should be deducted from your negotiations up front, as though they were being paid by you. Some Dealerships will make it seem as though
they are giving you the rebate out of the goodness of their heart. However, that Incentive Cash is being paid to the Dealership by Ford/Lincoln for the sale for
you. So you get that Incentive/Rebate before you even begin negotiating.
In addition, the ~8+ weeks it will usually take for a Factory Order delivery can be used to sell our old vehicle privately for more money than a trade-in offer, if so desired. Just get a trade-in offer, then figure out what price you need to ask (including the sales tax hit) to sell privately while waiting for the new vehicle. Use KBB.com, Edmunds.com etc. to help calculate approximate trade-in and Private Sale values for your old vehicle.
I have always been able to privately sell my used vehicle for far more than the trade-in offers. At least $1,500 up to $3,500 more, including the sales tax hit. That is a nice additional amount of cash to be able to put down on the new vehicle. Or keep in your pocket.
Of course, some people do not care for the hassle of selling their old vehicle, and prefer the simplicity of trading in. And I understand that.
Just keep in mind that taking trade-ins is not a courtesy service the Dealer provides. It is a business for them. They will buy your car from you for less than it is worth, then sell it, auction it, etc, one way or another for more money than they paid you.
Then, take all the information you have researched, and go to several local Lincoln Dealers to negotiate your best price. As many as you have the ability, time and desire to visit. And don't be afraid to go back and forth with your offers between competing Dealerships to get their prices down. Some sales personnel will try to make you feel guilty about trying to get your best price. It is a sales tactic, so ignore it. If they keep that attitude or stick to their higher offer, cross them off your shopping list. If you don't fall for their sales tricks, you will find that they will often call you back in a few days.
And not all sales personnel are like this. I'm only warning you about the possibilities.
Some additional tips:
- Many large companies have partnership agreements with Ford for X-Plan Friends and Neighbors no hassle pricing. Check with your HR Department to see if your company does. If yes, get the necessary Partner Code.
- If you are a Costco member, they have a pretty good member pricing program (for those who don't like to negotiate). It is sometimes actually slightly better pricing than Lincoln/FordX-Plan.
If you do happen to qualify for either X-Pan of Costco (or some other club member pricing, such as AAA etc.)> I would recommend this: First try to negotiate on your own. If a buyer does their research and knows what they are doing, it is very possible to negotiate a better price than any of these plans. Then, if you an not negotiate a better price on your own, use the Plan and go from there.
Keep in mind that the Dealership knows what they are doing, We will never trick them. However we can certainly use the tools at our disposal to negotiate the best price possible.
Also, all of this can seem a bit daunting and we can hit the point of diminishing returns while going back and forth to Dealerships. So...take what advice works for you, do what feels comfortable, and be happy about the money you hopefully have saved.
Let us know how you make out and good luck.