Is $4,000 below MSRP a good price for a 2023 Aviator?
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moose66
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Probably not enough details to guesstimate (trim, options, etc.) That being said, in today's market, anything below MSRP is a good price, provided you can get it.
bosski
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Thank you
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Is that with or without a trade-in?
moose66
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And paying cash vs. financing. . . . . that was my point when I said it was not enough info to make a call on the value of the off of MSRP offer. All of those items are factored in when looking at poor or great price quotes.
Hi bosski. With minimal information, yes, it sounds like a decent price for the current economic situation. However, as others mentioned, more information would help. Is that with or without a trade-in? If you are financing, what is the finance/interest rate? Are any Lincoln Incentives/Rebates are included in that price,, and if yes, how much? Is the Dealer pacing on other Delaer add-ons, like window etching, rustproofing/undercoating, paint/interior protection treatments, pinstriping...etc. etc.?
Paying cash or financing generally makes no difference to the Dealer, other than they can make more money on fees, finder fees, etc., if you finance. So they may sometimes try to steer you towards financing, and financing through their lenders.
Either way, cash or finance, the Dealer gets paid in full once the papers are signed. So what is important is what interest rate are you receiving if you finance, since it will affect your overall cost.
Let us know and good luck.
bosski
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I am paying cash with no trade in and no Dealer add ons. The Lincoln build MSRP is $63,480. The Dealer in NH said they will take $4,000 off this and sell me the Aviator for $59,480 plus tax if I order it. Based on my research most have been selling over MSRP for the 2022 here in New England. I wonder if this is the new trend for 2023 selling below MSRP.
Hi bosski. My opinion: It is not a "trend". It may just be that they are looking to make their sales quotas. Or they like the way you look. Or they plan on packing on some Dealer add-ons when you actually sit down to sign the papers. Who knows?
Assuming there are no manufacturer Incentives/Rebates available in your region from Lincoln, that is a good price for the current economic situation. Even with available Incentives/Rebates, it would still be considered a good price nowadays.
Of course, it never hurts to try and negotiate lower. If you have more than one convenient Lincoln Dealership, try and use the price quoted from each as leverage to get the other one lower.
Let us know how you make out and good luck.
bosski
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Thank you for your input.Hi bosski. My opinion: It is not a "trend". It may just be that they are looking to make their sales quotas. Or they like the way you look. Or they plan on packing on some Dealer add-ons when you actually sit down to sign the papers. Who knows?
Assuming there are no manufacturer Incentives/Rebates available in your region from Lincoln, that is a good price for the current economic situation. Even with available Incentives/Rebates, it would still be considered a good price nowadays.
Of course, it never hurts to try and negotiate lower. If you have more than one convenient Lincoln Dealership, try and use the price quoted from each as leverage to get the other one lower.
Let us know how you make out and good luck.
WaukeshaTG
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Highly doubt you'll get it for under MSRP. Good luck if you stumbled into a strong situation though!
bosski
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I just returned home from the Dealership and ordering a 2023 Aviator for $4,000 under MSRP. I did not want to lose out on this offer by waiting.
Hi bosski. That is great!
Just carefully double check all the math on all the paperwork. And read everything carefully to avoid any last minute, unpleasant surprises later, when you go to pick it up. That is when some salespeople and Dealers like to surprise a buyer who has new vehicle stars in their eyes.
Keep us updated and good luck.
bosski
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Thank youHi bosski. That is great!
Just carefully double check all the math on all the paperwork. And read everything carefully to avoid any last minute, unpleasant surprises later wehn you go to pick it up. That is when some salespeople and Dealers like to surprise a buyer who has new vehicle stars in their eyes.
Keep us updated and good luck.
loyalcubsfan
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Just to avoid confusion for anyone who isn't aware of what A-Plan is. Ford offers several discount plans. A-Plan is for Ford Employees, D-Plan is for dealership employee's, and Z-Plan is for Ford Retirees. They also have an X-Plan which is basically a 'friends and family' discount plan that's offered by Ford for certain business partners, companies, groups, stock holders, etc.
You may be getting a discount that is offered to the dealer and not the general public. It was a lifetime ago that I spent a few years selling cars, and back then this wasn't an uncommon practice. The manufacturer would offer incentives to dealers to sell certain models so the manufacturer could crow about outselling the competition in that particular model.
But, hey, 4K under MSRP ain't bad.
bosski
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Thank you for this info and I will contact the Dealer to make sure.
inmanlanier
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I bought with X-Plan pricing. I've read that it's 0.4% under invoice. With that reference, my car's MSRP calculates to 4.7% above invoice ($2780). Mine is a reserve with few options, MSRP at time of order was $62370 (X-Plan $59,352.55).
My friend owns a Chevrolet dealership. In the day as I recall, base car prices were in the 7% markup over invoice, with options a good bit higher. Yes, they sometimes got good deals and discounts for fleet purchases and the like - but for a basic ordered car that's how it went. They also had the 3% holdback they could use at the beginning of the next year for starting inventory.
I've not bought new in some time, the only time not buying from him I paid $300 over invoice. Most folks I know in the business say that's reasonable.
Obviously the profit margins are less today (they didn't have all the international competition back then). You do the math on your $4K divided by your MSRP. If it's on a reserve, even one well equipped you're doing well based on my single experience. My X-Plan - just under invoice - was a $2780 savings.
My friend owns a Chevrolet dealership. In the day as I recall, base car prices were in the 7% markup over invoice, with options a good bit higher. Yes, they sometimes got good deals and discounts for fleet purchases and the like - but for a basic ordered car that's how it went. They also had the 3% holdback they could use at the beginning of the next year for starting inventory.
I've not bought new in some time, the only time not buying from him I paid $300 over invoice. Most folks I know in the business say that's reasonable.
Obviously the profit margins are less today (they didn't have all the international competition back then). You do the math on your $4K divided by your MSRP. If it's on a reserve, even one well equipped you're doing well based on my single experience. My X-Plan - just under invoice - was a $2780 savings.
Hi gang. I have posted this previously, but it is the kind of information that is always valuable, at least for Plan buyers.
This is how X-Plan pricing is calculated for Ford and Lincoln vehicles:
*The Administration Fee is $275. Then, the Dealer can also add a "Documentation Fee" of up to $100.
As you can see, the starting point for X-Plan pricing of Lincoln vehicles is actually Dealer Invoice + 0.6% of Dealer Invoice.
The starting point for Ford vehicles is Dealer Invoice - 0.4% of Dealer Invoice.
I've also posted this link to the Ford Partner X-Plan website, which provides the X-Plan information. Here it is again: https://www.fordpartner.com/partnerweb/jsp/howitworks/fordpartner_rules.htm#faq26
Hope this information helps avoid confusion and good luck.
This is how X-Plan pricing is calculated for Ford and Lincoln vehicles:
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*The Administration Fee is $275. Then, the Dealer can also add a "Documentation Fee" of up to $100.
As you can see, the starting point for X-Plan pricing of Lincoln vehicles is actually Dealer Invoice + 0.6% of Dealer Invoice.
The starting point for Ford vehicles is Dealer Invoice - 0.4% of Dealer Invoice.
I've also posted this link to the Ford Partner X-Plan website, which provides the X-Plan information. Here it is again: https://www.fordpartner.com/partnerweb/jsp/howitworks/fordpartner_rules.htm#faq26
Hope this information helps avoid confusion and good luck.
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