- Lincoln Motor Company continues national Black Label at Home program in a luxurious four-floor penthouse in New York City’s historic Union Square
- Lincoln continues support of the arts by introducing Black Label experiences during sponsorship of Tribeca Film Festival®
- Exclusive experiences introduce potential luxury customers to Black Label design themes available on 2015 Lincoln MKZ midsize sedan and 2015 Lincoln MKC small utility
The Lincoln Motor Company and its Black Label at Home experience have arrived in the northeast, settling into a private penthouse in New York City’s Union Square neighborhood.
Black Label at Home is designed as an exclusive getaway for guests interested in experiencing up close Lincoln’s exclusive designer themes and personalized services. Select Lincoln dealers in the U.S. currently sell Black Label versions of the 2015 Lincoln MKZ midsize sedan and the 2015 Lincoln MKC small utility.
The four Black Label design themes – Center Stage, Indulgence, Oasis and Modern Heritage – and enhanced member privileges come to life in the Big Apple. The event is timed to accommodate guests visiting New York for the 2015 Tribeca Film Festival®, for which Lincoln continues its support of the arts as a second-year signature sponsor.
“Each Black Label at Home experience represents a special opportunity for Lincoln,” said Lee Jelenic, Lincoln U.S. marketing manager. “But when you factor in the importance of being in New York, and then the relationships we’ve built as a supporter of the Tribeca Film Festival, this is going to be a fantastic week.”
Black Label at Home in New York
The unique Black Label at Home penthouse showcases Black Label design themes in four bedrooms, three bathrooms and on a private rooftop heated pool that offers a spectacular view of the city skyline.
Invited guests can select a Black Label Lincoln MKZ or Lincoln MKC for personal use during their stay. In addition, guests have access to concierge services and a curated list of luxurious Black Label-inspired experiences in Manhattan, including access to some of New York’s most exclusive spots and difficult-to-secure reservations.
Black Label is Lincoln’s most elevated expression of luxury and personal service. In addition to enjoying premium materials such as Venetian leather, Alcantara® and designer woods, Black Label customers also receive enhanced personal service such as remote vehicle-service calls, off-site concierge visits and membership privileges that include anytime car washes and exclusive dining experiences at upscale restaurants belonging to the Black Label Culinary Collection network.
Black Label at Home was introduced at an exclusive location in the Hollywood Hills over the winter before relocating to a private residence in South Florida. Lincoln will continue the program in Dallas following its stay in New York. To create each experience, Lincoln partners with MAS Event + Design, interior design firm hOmE NYC and Condé Nast Media Group.
Black Label at Tribeca
Black Label design themes and personal services will be showcased in Tribeca as Lincoln continues its signature sponsorship of the renowned film festival.
A Black Label Filmmaker Lounge will welcome visitors at the Spring Studios hub during the 12-day festival. The lounge will include furniture outfitted with materials and designs inspired by Center Stage, Indulgence, Modern Heritage and Oasis.