- Lincoln Motor Company takes its Black Label at Home tour to private residence in Dallas’ exclusive Urban Reserve neighborhood
- Black Label at Home showcases premium Lincoln Black Label materials and designer themes available on the 2015 Lincoln MKZ midsize sedan and 2015 Lincoln MKC small utility
- In Dallas, Lincoln teams with photographer Art Streiber to cap a coast-to-coast journey that included visits to elegant private residences in Los Angeles, Miami and New York City
DEARBORN, Mich., May 08, 2015 – The Lincoln Motor Company and its Black Label at Home experience concludes its nationwide tour at a private residence in Dallas’ exclusive Urban Reserve neighborhood (May 07 – June 04).
Black Label at Home introduces luxury clients to the four Black Label designer themes available on the 2015 Lincoln MKZ midsize sedan and the 2015 Lincoln MKC small utility. Rooms in the 4,000-square-foot home showcase the luxurious Black Label materials alongside the unique works of photographer Art Streiber, whose portfolio includes images taken backstage at the Oscars®.
The immersive staging plan allows guests to experience the ultimate in luxury, comfort and service, while highlighting the color and materials of designer themes Center Stage, Modern Heritage, Indulgence and Oasis. Each theme is brought to life through look, feel and taste, and is complemented by Streiber’s visual storytelling.
“Black Label is Lincoln’s ultimate expression of luxury,” said Sally Garrett, Lincoln Black Label brand marketing manager. “The Black Label at Home program has taken us to some of the most exclusive addresses in the country, and certainly Urban Reserve provides another luxurious elegant setting to tell that story.”
During their stay, invited guests can choose which Black Label vehicle to use. Available are Black Label versions of the Lincoln MKZ and Lincoln MKC. Guests also will have access to bespoke concierge services and a curated list of luxurious Black Label-inspired experiences, including access to some of the Dallas area’s most sought-after locations.
Black Label is Lincoln’s most elevated expression of luxury and personal service. In addition to enjoying premium materials such as Venetian leather, Alcantara® and designer woods, Black Label customers also receive enhanced personal service amenities such as remote vehicle-service calls, off-site concierge visits and membership in the Black Label Culinary Collection network of upscale restaurants.
Black Label at Home was introduced last year at a private residence in Los Angeles before continuing to Miami and New York City. To create each experience, Lincoln partnered with MAS Event + Design, interior design firm hOmE nyc and Condé Nast Media Group.