The all-new Lincoln Navigator has been named North American Truck of the Year, marking the first time a Lincoln vehicle has captured this prestigious honor, now in its 24th year. The 2018 Lincoln Navigator took the honors over the Chevrolet Colorado ZR2 and all-new Ford Expedition to win the award presented today at the 2018 North American International Auto Show.
“Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president, The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly differentiated, luxury Lincoln experience in our all-new Navigator.”
North American Car, Truck and Utility of the Year awards are based on innovation, design, safety, handling, driver satisfaction and value. Nearly 60 veteran journalists from the United States and Canada vote for the vehicles, which must be all-new or substantially changed from the previous model to qualify.
The initial campaign spot for the all-new Lincoln Navigator, featuring longtime Lincoln collaborator Matthew McConaughey, showcases the impressive, commanding presence of the full-size luxury SUV. “Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.
“Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month. “Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”
With today marking the winter solstice, the shortest and darkest day of the year, Lincoln’s all-new head-up display provides superior visibility for drivers of its all-new Lincoln Navigator and Lincoln Continental. The advanced technology underpinning the clearest and brightest head-up display from any automaker not only allows drivers to keep their eyes on the road and their hands on the wheel, it works to ensure each and every journey is effortless. Ingenuity in design makes for a customizable display that complements the digital cluster – incorporating the same groundbreaking digital light processing technology used in movie theaters.
Right from the start, creating a harmonious driving environment was a blended effort by Ford’s user experience, design studio and engineering groups. The teams worked to design a state-of-the-art system that puts information drivers want and need most front and center – from navigation prompts to incoming call alerts. It serves to assist rather than distract, offering information in an immediate yet unobtrusive manner. “There’s a lot of physics involved in this system,” said Anthony King, development lead on Lincoln’s all-new head-up display. “But for our clients, it just comes down to the most client-focused usability.”
This means an incredibly sharp and clear head-up display, visible even in the harshest sunlight and through polarized sunglasses. The technology works on a tiny chip that contains 400,000 sturdy mirrors, each with a pixel refresh rate of up to 5,000 hertz operating in synchronized movement to control the system’s optics. In full color, this cutting-edge display appears to actually float just above the vehicle’s hood