The new 2019 Lincoln MKC is poised to attract even more luxury SUV buyers, thanks to its commanding new design, driver-focused technologies like automatic emergency braking and pedestrian collision avoidance, and an effortless ownership experience that builds on Lincoln’s exclusive Pickup and Delivery service.
Since its introduction in 2014, Lincoln MKC has introduced more people to the Lincoln brand than any other vehicle, with nearly half of all clients coming from other brands. Women account for more than half of MKC sales and, in turn, are driving growth in this luxury segment, which has increased 29 percent over the past decade.
“Our redesigned Lincoln MKC offers style, substance and technologies that create an effortless ownership experience,” said Kumar Galhotra, president, The Lincoln Motor Company. “We recognize it takes a lot to attract a buyer from other luxury competitors, but the Lincoln MKC has that kind of appeal. We believe the new MKC will capture even more luxury clients.”
The spacious new Lincoln Experience Center now open near Dallas – Lincoln’s second such facility – is the latest example of the brand’s ever-increasing outreach to provide personalized client services and effortless ownership.
The Lincoln Experience Center at the site of The Star in Frisco – corporate world headquarters and practice facility for the Dallas Cowboys and a new upscale development – offers those new to The Lincoln Motor Company the opportunity to learn about the brand in a comfortable, luxurious environment. It also serves to strengthen the company’s connection to the Dallas-Fort Worth area. In 2016, Lincoln became the official luxury vehicle of the Dallas Cowboys. Texas is one of the fastest growing luxury markets in the nation, second only to California, according to industry statistics.
The new Lincoln Experience Center adds to the brand’s physical presence in luxury markets – the first one opened in July 2016 at Fashion Island in Newport Beach, California. In just over a year, more than 82,000 guests have visited and nearly 85 percent indicate they are more likely to purchase a Lincoln vehicle as a result. Nearly 90 percent say the center has positively changed their view of Lincoln. These centers are part of what the brand refers to as The Lincoln Way, a suite of enhanced client experiences designed to set Lincoln apart.
Today marks the first day of summer, the longest day of the year and the perfect time to debut the extended-length Navigator, Lincoln’s longest, most luxurious and spacious SUV. This all-new Navigator, nearly a foot longer than the regular model, features increased cargo capacity*and is specially designed with a below-floor storage compartment behind the third row. In addition, the second-row door is larger, allowing for easier entry and exit.
It’s the definitive vehicle for getaways with family and friends – everyone travels in comfort and nothing is left behind. Both versions of the new Navigator go on sale this fall. The longer Navigator provides best-in-class cargo volume behind the second-row seats. Also, the extra 15 cubic feet of storage behind the third row means while every passenger enjoys a comfortable ride, bags still fit and bulky cargo isn’t a hassle.
The roomier Lincoln Navigator comes standard with Lincoln’s signature personalized customer service, including Pickup and Delivery. With the service, a Lincoln Service Valet picks up a client’s vehicle for any service need, at any location, provides the client with a complimentary Lincoln loaner vehicle, and returns the freshly washed vehicle to the client once service is complete.