Aviator glides into New York this week, offering a preview of The Lincoln Motor Company’s newest vehicle along with a glimpse into the brand’s future, which is moving toward a broader portfolio of utilities and electrification in conjunction with effortless services. As more consumers choose the spaciousness and capability of SUVs, Lincoln unveils Aviator, a distinctive three-row plug-in hybrid production preview. The “teaser” model serves to preview the direction Lincoln plans to take with its newest SUV when the production model goes on sale next year.
“The Lincoln Navigator continues to turn heads and bring new clients to the brand,” says Joy Falotico, president, The Lincoln Motor Company. “We believe Aviator’s elegant design, state-of-the-art technology and refined plug-in hybrid option will draw even more clients to the Lincoln showroom, including families who are looking for three-row capability.”
With its slim, tapered lines, roomy interior, twin-turbocharged powertrain available with an advanced plug-in hybrid option, the three-row Aviator targets the heart of the premium market, entering the medium luxury SUV segment that represents more than a quarter of all premium SUVs sold. Appealing to millennials starting families, with the majority of vehicles sold to people ages 35 to 44, the medium luxury SUV segment saw sales of more than 585,000 vehicles in 2017.
The all-new Lincoln Navigator has been named North American Truck of the Year, marking the first time a Lincoln vehicle has captured this prestigious honor, now in its 24th year. The 2018 Lincoln Navigator took the honors over the Chevrolet Colorado ZR2 and all-new Ford Expedition to win the award presented today at the 2018 North American International Auto Show.
“Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president, The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly differentiated, luxury Lincoln experience in our all-new Navigator.”
North American Car, Truck and Utility of the Year awards are based on innovation, design, safety, handling, driver satisfaction and value. Nearly 60 veteran journalists from the United States and Canada vote for the vehicles, which must be all-new or substantially changed from the previous model to qualify.
The initial campaign spot for the all-new Lincoln Navigator, featuring longtime Lincoln collaborator Matthew McConaughey, showcases the impressive, commanding presence of the full-size luxury SUV. “Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.
“Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month. “Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”