The spacious new Lincoln Experience Center now open near Dallas – Lincoln’s second such facility – is the latest example of the brand’s ever-increasing outreach to provide personalized client services and effortless ownership.
The Lincoln Experience Center at the site of The Star in Frisco – corporate world headquarters and practice facility for the Dallas Cowboys and a new upscale development – offers those new to The Lincoln Motor Company the opportunity to learn about the brand in a comfortable, luxurious environment. It also serves to strengthen the company’s connection to the Dallas-Fort Worth area. In 2016, Lincoln became the official luxury vehicle of the Dallas Cowboys. Texas is one of the fastest growing luxury markets in the nation, second only to California, according to industry statistics.
The new Lincoln Experience Center adds to the brand’s physical presence in luxury markets – the first one opened in July 2016 at Fashion Island in Newport Beach, California. In just over a year, more than 82,000 guests have visited and nearly 85 percent indicate they are more likely to purchase a Lincoln vehicle as a result. Nearly 90 percent say the center has positively changed their view of Lincoln. These centers are part of what the brand refers to as The Lincoln Way, a suite of enhanced client experiences designed to set Lincoln apart.
Today marks the first day of summer, the longest day of the year and the perfect time to debut the extended-length Navigator, Lincoln’s longest, most luxurious and spacious SUV. This all-new Navigator, nearly a foot longer than the regular model, features increased cargo capacity*and is specially designed with a below-floor storage compartment behind the third row. In addition, the second-row door is larger, allowing for easier entry and exit.
It’s the definitive vehicle for getaways with family and friends – everyone travels in comfort and nothing is left behind. Both versions of the new Navigator go on sale this fall. The longer Navigator provides best-in-class cargo volume behind the second-row seats. Also, the extra 15 cubic feet of storage behind the third row means while every passenger enjoys a comfortable ride, bags still fit and bulky cargo isn’t a hassle.
The roomier Lincoln Navigator comes standard with Lincoln’s signature personalized customer service, including Pickup and Delivery. With the service, a Lincoln Service Valet picks up a client’s vehicle for any service need, at any location, provides the client with a complimentary Lincoln loaner vehicle, and returns the freshly washed vehicle to the client once service is complete.
Owners of new Lincoln vehicles have voted Lincoln the top luxury brand, according to this year’s Vehicle Satisfaction Awards from AutoPacific. The awards are based on owner responses to survey questions regarding the overall ownership experience. “The Vehicle Satisfaction Awards look at the big picture,” said George Peterson, AutoPacific president. “They measure 49 separate attributes, ranging from interior comfort and styling to fuel economy and performance. They go deeper into the heart of the ownership experience.”
This year marks the 21st anniversary of AutoPacific, which identifies the most satisfying vehicles based on survey responses from more than 54,000 owners of new 2016 and 2017 cars and light trucks. “Our lineup of new vehicles and personalized ownership privileges is making a difference for our clients,” said Kumar Galhotra, president, The Lincoln Motor Company. “It’s changing the luxury experience.” This year, Lincoln regained leadership from Tesla in the premium brand category. Lincoln winners in the survey are as follows…