- Nov 12, 2020
You want a sedan, and I appreciate them and wish they were available, but the sales numbers don't lie. People want SUVs. And, they'll, sacrifice performance and comfort to get one. Ford is chasing short term fads at the expense of the small number of clients who really do like and want sedans. Likewise, their marketing across the board has always been fuzzy..not just Lincoln, but Ford as well. They can make great product that is truly competitive, but if they cannot get that message out, it costs them sales and market share. I get out of my Corsair and say all they need to do is get this into a prospective buyer's hands and they'd buy it, its that good. The harried mother who retreats to her Lincoln after opening the front door to the house is catchy and cute..here I am recalling it...but it doesn't really define the qualities and characteristics that make it "the Sanctuary".That's the thing. Ford/Lincoln never really pushed the performance of their engines in the marketing campaigns. I know I surprised more than a few with the raw power of my MKS back in the day. People had no clue it was a dressed up SHO with twin-turbos under the hood. Add the Lincoln interior and forget about it. You had to spend double to get that kind of quality out of a Euro.
I just don't buy the consumer doesn't want a sedan these days. I'd say just the opposite.