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Lincoln Forum: Lincoln Positions 2019 MKC as a Luxury Competitor
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  1. #1
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    Lincoln Positions 2019 MKC as a Luxury Competitor

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    Lincoln claims that the MKC has brought more people to the brand than any other vehicle, with nearly half of all clients coming from other brands. Lincoln is hoping that the 2019 Lincoln MKC will make even more conquests, bringing in drivers from competitors like Lexus, BMW and Mercedes.





    Lincoln is counting on its small SUV to continue taking customers away from other luxury brands. Lincoln is showing off its 2019 Lincoln MKC and says the luxurious crossover has been the most successful in bringing more people to the Lincoln brand than any other vehicle, with nearly half of all buyers coming from other brands. More than half of the MKC buyers are women, a demographic that is considered key in the automotive industry.
    Lincoln is adding more collision avoidance technology





    Lincoln Positions 2019 MKC as a Luxury Competitor

  2. #2
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    Town is offline Senior Member My Lincoln(s): 2017 Lincoln Continental Reserve 2.7 AWD; 2007 Lincoln Town Car Signature Limited (sold)
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    So the trend toward proper names with the 2017 Continental and 2019 Nautilus will not be continued with the 2019 MKC?

  3. #3
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    They wanted to focus on one name change at a time. Plus, this MKC is only going to be around for about 18 months. Better to wait for a more significant update to change the name.
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