2018 Lincoln Navigator - First Ad Spot


Lincoln Fanatic
Staff member

Powerful, Refined Navigator Helps McConaughey Fine His Perfect Rhythm In First Campaign Shot

- Initial campaign spot will air with a 60-second piece on social media, then with a TV ad on Jan. 1 during the College Football Playoff
- Work was directed by noted cinematographer Wally Pfister, who weaves stunning visuals and stirring music to convey the power and capability of the all-new Lincoln Navigator
- The all-new Lincoln Navigator combines sleek styling with a spacious interior and advanced technology that elevates travel to first class

DEARBORN, Mich., Dec. 28, 2017 – The initial campaign spot for the all-new Lincoln Navigator, featuring longtime Lincoln collaborator Matthew McConaughey, showcases the impressive, commanding presence of the full-size luxury SUV. “Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style. “Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month. Read more and watch view the ad...