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- Overall quality is the top purchase reason for the Lincoln MKX, matching a study that shows 74 percent of wealthy consumers believe superior quality is a luxury product’s most important attribute
- The new Lincoln MKX medium crossover, on sale this summer, reflects increased focus on attention to detail and improved craftsmanship in subtle executions
- Advanced models along with a state-of-the-art virtual reality lab are complemented by Lincoln craftsmanship engineers who meticulously pore over vehicles
Craftsmanship helps define the overall quality of any luxury product. Customers of the Lincoln MKX, for example, cite overall quality as their No. 1 purchase reason for the medium crossover.
This desire is seen beyond automotive as well. A study by the Luxury Institute and Epsilon finds that 74 percent of wealthy consumers believe that superior quality is the most important attribute of a luxury product, followed by superior craftsmanship.
The new Lincoln MKX, on sale this summer, elevates craftsmanship by subtly fusing form and function, sometimes in areas not immediately seen or felt by the customer.
“Craftsmanship sits between the worlds of engineering and design,” said Stacy Swank, Lincoln craftsmanship supervisor. “Our role is to bring those worlds together to enhance the experience for the customer. We like to think that if you don’t notice what’s been done, then we’ve done our job.” Continue reading...
Filed under: Recalls, Ford, Lincoln, Safety, North America, United States, Hatchback, Sedan
Ford is expanding its door-latch recall to an additional 156,000 vehicles in North America because the doors might not close, or could open while driving. The affected models include certain years of the Fiesta, Fusion and Lincoln MKZ, and the majority are in the US.Continue reading Ford expands door-latch recall to 156k more vehicles, nearly 550k total
Ford expands door-latch recall to 156k more vehicles, nearly 550k total originally appeared on Autoblog on Fri, 01 May 2015 09:32:00 EST. Please see our terms for use of feeds.
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